Pay first. Wait for delivery.
With some services, you pay for a campaign or a future lead target before you know which enquiries will actually be delivered. That model may suit some businesses, but it can feel uncertain when you simply need opportunities to follow up.
- !You may be committing before individual enquiries are available to review.
- !The delivery process, lead criteria and replacement terms may not be clear enough at the point of purchase.
- !You may have to chase updates instead of knowing what has been supplied.